The IPL (Indian premier league for cricket) is India’s biggest international Indian brand with a brand value of USD 4.13 billion, United Breweries (UB) is India’s largest beer manufacturing company and King Fisher Strong (KFS) is UB’s flagship brand. UB’s association with the IPL resulted in the development of the great idea i.e. the KFS IPL can and Can-Pack India was the only Indian can maker to develop the King Fisher IPL can produced specifically for the event held in India in Apr-May 2010. The result was such that the cricket crazy public of India immediately took an affinity to the can which formed into a fellowship of the KFS IPL can. The can was intricately designed to include the team logos embedded in the KFS can design, which has become a trademark in the industry.

The key feature of the can is that it was designed in a very short time and it is the first time that beverage cans were manufactured for special events in India which gave the devoid fans of cricket memorabilia, a great way to connect to the particular team they follow. This great confluence of India’s biggest international brand and India’s flagship beer adroitly symbolized in the iconic aluminum beverage can needs to be taken notice of.

 

Beer consumption has evolved over the years in India and now the consumers comprised mostly of the young Indian middle class demand not only great beer, but also a great experience attached with it. The King Fisher brand is the flagship brand not only of United Breweries its manufacturer, but the whole Indian Beer industry in general. The King Fisher Ultra can is the answer to the growing new beer drinking culture in India. The King Fisher Ultra can is specially made with the rich tactile effect, which covers almost 95% of the can body, providing the consumer a great feel and makes it an ideal package for determined drinking occasions like special events, weekend’s family meeting and many more.

Key features of the can its wonderful design with the patent King Fisher bird in the background embedded in a tactile effect.